Behold, The Power of Reputation Management
The easiest way to maintain and keep a good reputation is to simply not do things you know may be viewed in a bad light. However, good people do make mistakes, sometimes without even knowing it.
What Everyone Else Thinks
Don’t say you don’t care what anyone else thinks because it’s just not true. What everyone else thinks of you is a direct result of your reputation maintenance abilities combined with your real character.
“Reputation is what people know about us, character is who we really are.”
We must make sure our character is reflected well in our reputation, it is YOUR responsibility (or your reputation managers’) to ensure people know your good deeds, actions and thoughts.
The world may see you and judge you based on a few things, when in reality you are made up of thousands of things. Whether those things are good, bad or ugly determines our character. What the world knows determines our reputation.
Reputation Can Be Damaged In A Second
A bad reputation can bring a moment, day, week or life of hell. A single slip and our reputation can be damaged forever, it may not ever matter how innocent you really were or how much truth there is to the gossip, if enough people heard about it or saw some small piece of it, it will never go away.
“A man can build a thousand bridges and suck one cock, and he is not a bridge builder, he is a cocksucker.”
How We Are Judged & How To Combat It
People remember the last thing they knew about you the most.
When You Finish Well
If you were the company’s biggest jerk off for 5 years and in the last month of your employment treated everyone like kings and queens, it will literally psychologically instill in them the memory of you being a saint at that company.
When You Finish Badly
If you were a saint at the same company for 5 years and in the last month became a jerk off to everyone during the last month of your employment, people will remember you as that jerk off.
Even saints have false rumors and gossip which follows them. There is nothing harmful, wrong or shady about managing your known reputation to accurately reflect that of your character.
In today’s world it is not enough to simply be a good person, you must let the good things you have done be known, so that others will know it, see it and learn from it. Everyone makes mistakes, and through proper reputation management we can adjust those mistakes, call them learning experiences and turn them into positive, inspirational motive for others.
It’s time to do a little spring cleaning in your life and in the minds of everyone who sees you in a dimmer light.
Why People Judge & How To Manage Your Reputation
In February of 2014, I was in a client’s office trying to get him to do more work with me when he said “How can I rely on you when all you do is party?”, I immediately lost my cool, yelled at him and was about to storm out offended, something I rarely ever do. Why did his words get to me so much?
I told him I was offended at that statement and whatever he heard was way off base, all I did was work, I had lost contact with most of my friends and family due to working all day every day for about a year and a half.
I took a minute to calm down and calmly asked him “What makes you think all I do is party?”, and he replied “I see your facebook posts, all you do is sit around by the pool and go to the bar.”
I’d Been Practicing Poor Reputation Management SKills
Bingo, I suddenly realized I had been practicing terrible reputation management by having this client on my friends list on Facebook. No one gets to see me at my desk 90 hours a week because it’s just not fun to talk about or take pictures of, there is nothing exciting about sitting at a computer for 15 hours a day, weekends included, so the fact that I even do that, is unknown to people.
On Friday nights or for lunch on occasion, I would go to the bar to relieve some stress on the punching bag machine and say hello to the only friends I had ‘the people who sing Kareoke’ with me on occasion on the weekends.
The only thing he knew about me was what he saw as Facebook posts, me by the pool for lunch or for that 3 hour moment of glory on Friday or saturday nights when I sing and hit the bag in the back of the bar.
People Only Know What They See & Hear About You
I realized everyone probably saw me as this partier and it was the complete opposite of who I am, I worked all day from the office or from home, I gave everything to my employees as far as pay and comfort but I never told anyone, and one time I had to take out a loan to pay my employees, making myself late on my own rent and bills.
Keep Everyone In The Loop
I never told anyone about it and later came to know that the employees were pissed that their checks were late, think that combined with my Facebook posts and comments about my short weekend glory stories made me a partying slouch who never did anything else.
People were judging me based on what they saw and heard about me, not about who I really was. And it wasn’t just this client, it was almost everyone and no one told me, I had to find out for myself.
Promote The Real You
It was time I started promoting the real me, the guy who spends 15 hours a day every day working hard to deliver good service at an affordable price to people because he loves to help others, and make sure that anything said or done in the public eye reflects my whole self, and not just some little piece of it.
If people got to see the whole me, and still find reason to judge me, then I say let them.
Which leads me to write this, an article on how to manage your reputation.
Becoming a Google Engage All Star Partner
What is the Google Partner program?
Google All Star Partners is a program Google put together as a community website for high qualified, established and proven Adwords companies to come together to support each other in delivering quality results for our customers.
Their main goal is to help us get new customers for Adwords but most importantly to deliver interesting, educational and inspirational content, service & products to the world.
How Do I Become a Member?
You must have these qualifications…
1. Your My Client Center (MCC) account number must be attached to the Engage Account using the same email address for both the MCC and Engage and entering your MCC account number at http://www.google.com/partners/
2. You must be Adwords Certified, by passing two of the 3 exams
- Advertising Fundamentals – Easy (3 hours, timed, no open windows allowed)
- Advanced Search – Easy (2 hours, timed, no open windows allowed)
- Advanced Display – Medium
- Video Advertising – Medium
• The exams are located in your new http://www.google.com/partners/ account
3. You must have spent at least $10,000 from the combined total of all your client accounts in Adwords MCC over the past 90 days
Need more help? Ask me on linkedin or email me at firstname.lastname@example.org
What It Takes To Be The World’s Best SEO Company
Robolizard has rocketed to the top of the industry for SEO in only a few short years because of it was founded on the philosophy of providing industry leading customer satisfaction and support. This singular focus has placed Robolizard firmly at the top of the list for SEO in Arizona, and the momentum continues as we reach for the title of being the best in the world, on Feb 1st, 2014 we are now #4 worldwide for ‘best seo company’.
But it takes more than making clients happy to be the world’s best SEO. Robolizard has created – and continues to fine tune – a formula to provide excellent search engine optimization, which includes: • Providing potential consumers the ability to easily access information and get answers to their questions from the leading search engines.
- Exceeding search engines policies and expectations to place our clients’ names at the top of result pages.
- Building the authority of our clients to make them the most trusted name in their industry.
- Of course, since SEO is a highly competitive field, Robolizard can’t reveal all of our secrets.
But you can rest assured that with Robolizard in your corner you will see a measurable increase in website traffic, leads, and most importantly, sales.
The Future Of Search Engine Optimization
SEO is a field that quickly changes. As search engines like Google, Bing, and Yahoo continue to adjust their parameters to ensure that they deliver the best experience to people using their services, companies who were ranked highly can quickly find themselves at the bottom of the list.
This can happen literally overnight, instantly crippling a business’s marketability.
Robolizard is committed to staying on top of the changing trends in search engine parameters so that we can always provide the high ranking internet pages.
Unlike some SEO companies, Robolizard avoids the cheap tricks and exploits to get our clients a high ranking, instead we use methods and practices that achieve long term value and we only take on clients that know the value of long term investments.
Robolizard’s true and honest SEO remains at the top of search engine results longer than others not only because of these reasons, but because we strive to offer the best, most informative articles on the internet. And whatever the future brings, you can be sure that we will be blazing the way.
Learn More From The World’s Best SEO Company
Fun (Rough Estimate) Statistics
I have gathered up some fun statistics in my day, I just love them, here are some good rule of thumb statistics for you all to mull over. Hope you enjoy them!
• 30% of all clicks are from pay-per-click ads • 70% of all clicks are from organic ads
• 30% of all searches are for local businesses
• 46% of searches are for products or services
• 60% of all organic clicks come from the top 3 spots in Google
• 75% of all users never scroll past the first page of search results
• Global average CTR for paid search is 2%
• Companies that blog generally have 434% more indexed pages in Google
• Companies that blog generally have 97% more inbound links
• Companies with more indexed pages get about 10x more leads from the internet
• Monday – Tuesday between 9am-1pm brings the highest conversion rate for services or products
• Internet users spend 3x more time on blogs and social networks than in email
• Blogs are most read in the morning around 10am
• Link sharing amongst bloggers is highest around 7am in the morning
• Blog commenting is highest around 8am
• The majority of twitter users are 18-34 years old and tech savvy
• Visitors spend 9 seconds entering their search phrase
• 10 seconds picking an ad to click
• 10 seconds on the homepage
• 3 seconds looking at the graphics
• Visitors read an average of 100 words in 4.4 seconds
• 35% spend less than 10 seconds on the homepage
• 80% read the first 100 words
• 50% read up to 200 words
• 20% read up to 300 words
• 0-1% read 500 words or more
• The average amount a person is most willing to fork over without thought is $40
• People are 50% likely to buy more after they have already bought something else
• 80% of people click the first link in organic results
• 13% click the second link
• Less than 5% click the third link
• Ad position 4.5 is the best converting ad position for products with Google PPC campaigns
• Ad position 1-2 is the best converting Google ad campaign position for geo-businesses since the introduction of Google maps & instant
• 9% of the population has a twitter account, only 40% of those accounts are active
• Over 90% of the worlds population uses facebook and the average person spends 11 hours a month on it
• 3pm on Wednesday is Facebooks highest point for usage and sales from PPC ads
That is it for today, this is an extremely valuable list, especially if you do advertising to over 10,000 customers or have a customer base or newsletter list of over 10,000 people, switching your delivery time for a business newsletter from Thursday evening to Tuesday morning could mean an extra $20,000 in sales and faster closing times for leads.
What SEO Is & Why It Is Important
Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users. – MOZ.com
Imagine you own a restaurant or store, but you have no sign above the door. You’re operating out of an unmarked building. You could tell everyone in the world about how great your product or service is, but if they can’t find you, then no one will come through the door.
SEO, or search engine optimization, is the process of organizing and promoting a website so that search engines are able to easily find, read, and understand the website, therefore being able to appropriately list the website under relevant searches. SEO is important because the majority of business is now either being done through a website or is originated from online research. If your business isn’t being found online, your business will likely suffer.
Does Your Website Look Great But Still Not Showing Up?
So you get great reviews and comments from friends, family, or business associates who have viewed your site and they all agree that your site looks great but they have trouble finding your site. You may be wondering why you’re not showing up search engines. This could be either because the search engines can’t find you, or they can’t figure out what your website is about.
[message type=”warning”]Search engines can’t “read” photos or understand what they are. This is also the case for flash files, video, audio, and plug-in content.[/message]
If your website has a lot of fancy graphics, photos, flash videos or other rich media content, and very little verbiage or text outside of images, then search engines may not be able to figure out what your website is about. Imagine handing a blind person a photograph and expecting them to figure out what it looks like. Now, if you were to give that same person a detailed description of that photograph in Braille, they would get a lot closer to understanding what was on the picture. Through the use of search engine optimization, an internet marketer is able to describe the content that search engines are unable to read, making it easier for search engines to understand what your website is all about.
Are Search Engines Able To Find You?
We’ve all heard the philosophical question, “If a tree falls in the forest, and no one is around to hear it, does it make a sound?”. Well, the same concept applies to a website. If your customers are unable to find it, and if search engines can’t find it, does it actually exist? That’s what promoting your site is all about.
Part of SEO involves promoting your website, and your business, so people are able to find it and also promote it. This not only helps search engines find your content easier, but makes your website seem more important since more people are talking about it. Having other people promote your website by linking to it, translates to search engines seeing your site as being high quality, respected, and favored; therefore the search engines are more likely to list your site and give you a better rank.
SEO Is Important Because It Guides Search Engines Through Your Site
Ever hear of a robot.txt file? Well, if you’re not an internet marketer than you probably haven’t. A robot.txt file tells search engines which pages they should read on your website. Unless you tell the search engines, via a robot.txt file, which pages to scan, there’s no way for a search engine to know what pages to crawl and which not to crawl. You don’t want search engines trying to find information on your admin panel or login page, because it’s not relevant to your site. You also don’t want to accidentally block search engines from reading important pages.
You can’t feed a steak to a baby; they need easy-to-digest food in small pieces. SEO makes your website more digestible for search engines to take in and understand.
Search engine algorithms are quite mind blowing and are extremely intelligent at understanding data, but they are still limited, therefore it’s the job of search engine optimization to help break down the data into more understandable chunks.
SEO Is Important Because It Helps Bring The Right Traffic
Your website might be phenomenal and even your verbiage may be great, but if you’re using terms that the majority of users aren’t using when doing a search, then you may never get found. For instance, if you sell car insurance and repeated use the phrase “automobile insurance” on your website, you may get found for “automobile insurance”, but if everyone is searching for “car insurance” then you may not be getting found. Or perhaps you sell pet products or services and instead of saying “cat” and “dog”, you use the terms “feline” and “canine”. Most people are going to understand exactly what you’re saying, but the majority of people aren’t going to go out of their way to do a search using those “fancy” terms.
On the flip side, you also don’t want to be found for extremely broad terms which may bring in irrelevant traffic, making you spend all day weeding out the useless inquiries. If you sell t-shirts with monkeys on them, you don’t want people researching different types of monkeys to find your website. So by carefully choosing the right terms, you’re able to show up on search engines in front of the right people.
[message type=”info”]Choosing the right terms can sometimes be obvious, but other times it takes years of experience and testing to know which terms convert better.[/message]
Are You Getting All The Traffic Possible?
Another reason why SEO is so important, is because of the fact that the majority of users who use search engines will click on the first link that is listed (about 55%). This leaves the scraps to be fought over by the rest of the results, resulting in the first 3 to 5 positions taking practically all the traffic. If your website is showing up on the second page, it’s like not even showing up. Through the use of search engine optimization, you could increase your ranking to the point where you’re finally getting a slice of the pie. More traffic means more business, therefore making SEO extremely important.
If your business and website needs professional SEO services, learn how to find the best SEO company.
Also Related: Benefits of SEO
Also Related: How To Increase SEO
How To Increase Web Traffic
There are a number of ways to increase web traffic but some of them will hurt your business more than it will help and other ways are little-known tricks that can take your business to the next level. Before proceeding, a word to the wise, steer clear of “black hat” marketing methods, paying companies that promise to send a bunch of traffic, spamming, or buying backlinks to your site. These methods decrease credibility, destroy your search engine ranking, and are a waste of money. On that note, let’s review some positive ways to increase web traffic to your site:
- SEO (Search Engine Optimization)
- PPC (Pay Per Click advertising)
- Social Media
- Material Branding
- Affiliate Marketing[/custom_list]
These are probably the most efficient and cost effective ways to drive traffic to your website but there are likely other creative ideas you could come up with as well to drive awareness of your business. That being said, let’s review each of the above ideas in more depth:
SEO – Search Engine Optimization
What it is: SEO, or search engine optimization, is a long term, reliable way to drive free traffic to your website while increasing business awareness. It’s the process of optimizing a website in order to increase its position on search engines which allows it to show up in more searches on the first page where more users will see and click on it.
How it works: SEO involves optimizing a website to encourage better search engine ranking. This involves a number of things including:
- On-page optimization
- Off-page optimization
- Social media[/custom_list]
On-page optimization involves customizing the content of the website in order to make it easier for search engines to read and understand what your website and business is all about. It also involves creating unique, informative content that is helpful to your audience while also being relevant to your industry. There are a number of other things that make up on-page optimization, such as internal linking, meta tags, sitemaps, calls to action, ect…
Off-page optimization primarily consists of link building, which is, essentially, talking about your business on other websites and linking to your website.
Social media, which we’ll go into more detail on later, involves keeping in touch with your clients via social media platforms like Facebook and Twitter. Search engines will pay attention to how involved you are with your followers and how many followers you have on these social media platforms, which means you need to keep your followers involved and interested so they don’t leave and also so that more will start paying attention.
PPC – Pay Per Click Marketing
What it is: PPC marketing is advertising, most commonly used on search engines, that allows you to target specific keywords or websites and show an ad for your business, at which point, if a user clicks on your ad you are then charged a fee.
How it works: Most common program used for PPC advertising is Google AdWords, but there are other services, such as Facebook, which will allow you to advertise your business and only pay when someone clicks on your ad. The beauty of PPC advertising is that it can be extremely targeted to your appropriate audience while only costing you something if and when someone clicks on your ad and goes to your website.
Google AdWords allows you to choose specific keywords or websites you want to advertise on, then you can create a text or image ad to be shown. For instance, if you’re a plumber in Miami, you may target keywords like “Miami plumbing services” or “Miami plumbing company” and when someone who is looking for a plumber in your city types in one of those phrases on Google, your ad will show up.
Facebook, on the other hand, doesn’t target keywords per se, but they do keep a close eye on the goings-on of all their members. This give them very specific information about every user, what they do for a living, how much money they likely make, what their hobbies are, their age, gender, and so much more. This allows you to advertise, again on a pay per click model, to specific demographs, targeting users who are more likely to be interested in your business and buy from you or become a lead. For instance, if you sell women’s make up, you may target the demograph of women from the age of 18 to 45, or on the other hand, if you sell expensive jewelry for women, you may target men between the ages of 25 and 65 who make $100,000+ a year and may want to buy their loved one some nice jewelry.
Social Media Marketing
Social media is one of the most cost effective methods of increasing web traffic. Social marketing involves setting up social networking accounts for your business and periodically providing your followers with updates, special promotions, or other information about your business. Social media marketing is essentially free, as the different platforms typically don’t charge to have an account. The most common platforms are:
These social networks will allow you to keep in touch with your potential customers, receive feedback, increase business awareness, and promote your business. Social marketing will also help to improve your search engine ranking and increase your web traffic. Also take advantage of other free programs to increase your web traffic like Google Places for local businesses, any free business directory, ect…
What it is: Remarketing is a method of advertising your business to people who have already visited your website. It’s extremely cost effective, increases conversion rate, and increases customer retention.
How it works: Now, you may be saying, “how is advertising to people who have already seen my website going to help increase my web traffic?”. Well here’s the deal, most people upon visiting a website for the first time are not going to convert into a customer, so while it’s great to get a lot of traffic to your website, it’s also extremely important to make sure those people come back and make a purchase or contact you. Remarketing works by setting a tracking cookie on each person’s computer when they visit your website. It will then allow you to show ads to those people as they surf the website, showing your ads on different websites that they go to. You then only get charged if the customer clicks on your ad and goes back to your website, which typically means that they are now ready to sign up or make a purchase.
Remarketing increases the credibility of your business by making you seem like a huge brand that ever website wants to display, while in actuality, you’re just following that user around the web and showing your ad only to them wherever they go. Remarketing will also increase your web traffic by reminding your previous visitors to come back to your site when they are ready to move forward with their purchase or service request.
Ever see someone with a t-shirt with a cool design or logo which advertises a website address? You’ve probably seen them all over the place and while you may or may not have actually attempted to look up that website address, there were people who did. Branding, not only your logo, but also website address on your company clothing, pens, vehicles, ect… will increase awareness of your business as well as awareness of your website. Some customers may not even know that you have a website but when they see it next to your logo, they’re like to check out your site and may even recommend it to their friends, write positive reviews, or use it to make their purchases which lowers your overhead. Material branding never hurts to do and can also help increase web traffic, so there’s no reason not to do it.
What it is: Affiliate marketing is like an outsourced sales team. You pay other people a percentage, a gift, discount, or royalty for sending you business. Kind of like a referral program but on a higher scale.
How it works: Online affiliate marketing works by encouraging other people to send traffic to your website for the promise of a certain payment. For instance, you could say that for every new customer that your affiliate sends you, you’ll pay them $30, or perhaps you’ll give them 10% of the order. The great thing about affiliate marketing is that you only pay when you actually make an sale or acquire a lead. On top of that, though, you’re also increasing awareness of your business and getting traffic sent to your website for free unless they sign up or make a purchase.
Also Related: How to increase your SEO rank
Also Related: How to find the best SEO company
Also Related: Benefits of Internet Marketing
Increasing SEO – Search Engine Optimization
SEO stands for search engine optimization and refers to the art of modifying and optimizing a website in order to improve its rankings on search engines. When referring to increasing their SEO, what most people mean is, how to increase search engine ranking. Search engines rank sites based off a number of different factors including the following:
- On-site optimization
- Off-site optimization
- Social recognition
How To Increase SEO With On-site Optimization
On-site optimization refers to the steps taken to improve the content of the website as well as user experience and search engine readability. Search engines are extremely appreciative of quality, unique content. Giving clear explanations, helpful information, and descriptive terms via the website’s content and verbiage, will help search engines identify what it is that you do and what key terms to list you under.
Also, search engines will consider the user experience; search engines will rank the sites higher that they think the searcher will prefer. User experience has to do with fast page-load times, clear and grammatically correct verbiage, no broken links, no misguided information, factual statements, and helpful information.
Finally, there is the search engine readability which means, how well search engines are able to read your site. This has to do with setting up a sitemap, robot.txt, and internal linking. A sitemap is used to list ever page of the site, kind of like a website’s blueprint, so that search engines are easily able to find all the pages. A robot.txt file is used to communicate to the search engines which pages they should ignore, such as login pages or admin pages. Internal linking is used to link between different pages on the site, such as related content or articles and is an effective way to improve your search engine ranking.
How To Increase SEO With Off-site Optimization
Off-site optimization refers to the work done outside of the actual website you’re trying to optimize and primarily deals with backlinking. Backlinking is the method of creating links from other sites that direct to your site. In the past, search engines considered backlinks the highest level of authority in search engine ranking, resulting in thousands of different spamming methods being created. SEO companies would create programs that would automatically spam thousands of websites in the form of links that all directed back to their own site. This would increase SEO ranking significantly, and very quickly, but fortunately, search engines caught on to this and now give backlinks a much lower preference.
Backlinks now only help to increase your SEO rank when they appear to be valid, non-spam, link references. For instance, if your company is featured in an online magazine which links to your website, that is considered a valid, quality backlink. Or, perhaps, you are a writer and you volunteer to write for a blog or news site and create a valid link referencing helpful information from your site, that would be a valid backlink.
When creating backlinks though, you want to avoid spam linking, like the plague, as it will severely decrease your SEO rankings. Never buy backlinks, and don’t create backlinks from a bunch of forums. The best backlinks are the ones that come naturally, such as your previous customers recommending your services by linking to you.
How To Increase SEO Rank With Social Recognition
Social media, while not as influential in regard to search engines, is a great way to brand your business, increase exposure, and bring traffic to your website, all the while slightly helping to increase your SEO rankings. Social media recognition consists of creating social business profiles for your company on sites such as Twitter, Google+, Facebook, and others, and then sharing information and keeping your clients updated on your business. Most social media services are free to use and are a great way to share updates, promotions or deals, or helpful information to your audience.
While it’s great to keep your customers informed and spread promotions, you also want to avoid spamming. Constantly adding posts to your Twitter or Facebook news feed will likely anger your followers and drive them to stop following you. Search engines also like to see that you are offering useful information and beneficial deals to your customers while updating on a regular but non-excessive basis.
SEO Ranking & Age
The least important factor of SEO ranking is age; this refers to not only the age of your domain name, but the age of your website content. The longer that you’ve had your domain name and website online, the better it looks for you as search engines would prefer to list a company that has been around for a long time in an attempt to prevent fly-by-night companies from ranking on top.
Content ranking refers to when you post new content on your site in relation to similar content posted elsewhere. If, for instance, you hear something on the news that directly applies to your industry and you create a blog article on your site talking about that news release, then a week later several other sites also create posts about that news release, your website is going to get more credit for being the first person to talk about it.
Need Help With Increasing Your SEO Ranking?
There are quite a few very simple things you can do to help increase your SEO rank, but when attempting to compete against a competitive market it can be extremely difficult. Search engine optimization suddenly becomes a full time job and requires years of expertise. For that reason, many companies will turn to an experienced SEO company to provide the expert service of search engine optimization.
Also related: The difference between SEO & SEM
The Goal Of An Internet Marketer
An internet marketer essentially works to provide businesses or services with an online advertising platform. An internet marketer can be a single person who does internet marketing freelance, but is more commonly meant to refer to a company that provides an all-inclusive service.
The overall goal of an internet marketer is the same as a traditional marketer – to provide their clients with good leads to bring in new customers and create an increase in sales. In recent years, internet marketers have been able to provide these things even better than traditional marketing specialists by using techniques that have proven effective.
Techniques Used By Internet Marketers
Every internet marketer has their own methods and tricks-of-the-trade, but the most common strategies for online marketing are:
- Ad Banners & Remarketing – If you’ve used the internet, you’ve probably seen these small business advertising banners on many pages. Many people find these advertisements annoying, but if they are intelligently placed (targeting relevant content and demographs) they can be extremely useful.
- SEM – Search engine marketing, or SEM, promotes websites by paying for links on search engine results pages, like Google or Bing.
- SEO – Search engine optimization, SEO, optimizes a website to meet a search engine’s criteria for ranking a website higher in natural, unpaid search results, thereby giving it a higher position on the search list and increasing the chance that potential customers will click on it.
- Link-Building – Link-building is aimed at bringing in more customers by increasing the number of inbound links your websites have from other sites on the internet. This also helps to improve search engine visibility.
- Social Media Marketing – Marketing with social media can increase your customer base by giving you a voice on sites like Twitter or Facebook.
- Blog Marketing – Like with social media, blog marketing gives you the ability to create specialized content that helps attract customers.
- Email Marketing – Email marketing works a lot like traditional postal marketing in that it sends advertisement messages to a large group of potential customers through email.
As mentioned before, there are many other techniques and tactics used by internet marketers to provide a better service to their customers. Some of these are even closely guarded secrets, but almost any kind of internet marketing strategy can be directly beneficial to your business.
How To Find The Best SEO Company or Internet Marketing Company
There are many internet marketing companies out there that offer one or two of the above services, but to get the most bang for your buck, look for a company that offers a package that includes many different techniques. The more methods a company uses, the more customers it will drive in, increasing your sales.
Also, it is important to look for a company that is willing to cite satisfied customers and provide you with details of exactly how they contributed to their business and how much their service helped to increase customer traffic and sales.
To learn more about internet marketing services, click here.
Using Search Engines As Marketing Media
The internet is a growing beast that currently has about 187 million active, registered websites that covers any subject, offers any product, and provides any service you could imagine. Almost everyone who uses the internet uses search engines to sort through it all.
Because websites are such internet hot-spots, it is a prime location for businesses and companies to promote their websites and bring in more customers. Search engine optimizers are specialized business consultants that work to ensure that your website can take full advantage of this marketing platform.
Search Engine Optimizers Increase Traffic & Sales
Search engine optimizers provide SEO (search engine optimization) services that are designed to make your company’s website competitive against sites that offer the same type of products or services. This is important because the vast majority of people looking for information don’t bother to look passed the first handful of search results.
While it is true that you can pay a search engine to provide a sponsored link to your company at the top of their search results, these paid links are not as commonly clicked in comparison to the first three or four natural search results. A search engine optimizer uses a specialized skillset to get your website to the top of this list.
Websites now must be well-written, well designed, and contain high quality content in order for a search engine to consider putting it at the top of their results page. Search engine optimizers redesign and create new content for your website that is specifically designed to impress the search engine and get your website listed as near the top as possible, which in turn drives more customers to your business and increases sales.
Search Engine Optimizers & Other Internet Marketers
Search engine optimizers focus entirely on SEO service, but normally work alongside specialists in other fields of internet marketing, such as bloggers and graphic advertisers. Since SEO is only a single (however important) facet of the internet marketing system, they are usually employed by larger business promotion and advertising companies.