Mobile Site Conversion Rate Strategy

This is a great list for getting a higher conversion rate & more sales from your mobile e-commerce online store. Follow these steps and the sales should at least double.

Mobile Site Design For Conversions

• Build brand value through lifestyle identification.
• Use imagery that identifies with the lifestyle
• Example: If you sell purses, have a faded background image of a gorgeous girl wearing a purse
• BUY NOW button – If you do not have one, you’re an idiot

[message type=”success”]It’s not enough these days to just be a provider of goods, you MUST start selling the ‘lifestyle’. The buying process needs to turn into a ‘lifestyle’ decision & sale, not a ‘because I need it’ sale.[/message]

Mobile Site Navigation For Sales

The Search Box

• People using their phones are using it for research purposes & direct buys
• Make it clear what people should be typing & entering into the search box
• Example: Search by product name or ailment

[message type=”success”]People are their phones because they are in a hurry, looking for a solution or need to research & review or get a second opinion before they buy something.[/message]

Mobile Site Buttons

• Most Popular Items
• #1 Popular Category
• #2 Popular Category
• #3 Popular Category
• #4 Popular Category
• #5 Popular Category
• Special Offers

Bottom Pages

• About | Order Status | Shipping Info | Privacy Policy | Terms Of Service | Contact
• Social Icons

Trust & Credibility Factor

Main Landing Page

• Over XXXX orders since XXXX years
• 100% Money Back Guarantee
• Free Shipping Available

Trust Symbols

Inside Pages

• Number of units ever sold
• Short descriptions of the products
• Reviews/Testimonials