Mobile Site Conversion Rate Strategy
This is a great list for getting a higher conversion rate & more sales from your mobile e-commerce online store. Follow these steps and the sales should at least double.
Mobile Site Design For Conversions
- Build brand value through lifestyle identification.
- Use imagery that identifies with the lifestyle
- Example: If you sell purses, have a faded background image of a gorgeous girl wearing a purse
- BUY NOW button – If you do not have one, you’re an idiot
[message type=”success”]It’s not enough these days to just be a provider of goods, you MUST start selling the ‘lifestyle’. The buying process needs to turn into a ‘lifestyle’ decision & sale, not a ‘because I need it’ sale.[/message]
Mobile Site Navigation For Sales
The Search Box
- People using their phones are using it for research purposes & direct buys
- Make it clear what people should be typing & entering into the search box
- Example: Search by product name or ailment
[message type=”success”]People are their phones because they are in a hurry, looking for a solution or need to research & review or get a second opinion before they buy something.[/message]
Mobile Site Buttons
- Most Popular Items
- #1 Popular Category
- #2 Popular Category
- #3 Popular Category
- #4 Popular Category
- #5 Popular Category
- Special Offers
Bottom Pages
- About | Order Status | Shipping Info | Privacy Policy | Terms Of Service | Contact
- Social Icons
Trust & Credibility Factor
Main Landing Page
- Over XXXX orders since XXXX years
- 100% Money Back Guarantee
- Free Shipping Available
Trust Symbols
Inside Pages
- Number of units ever sold
- Short descriptions of the products
- Reviews/Testimonials
I’d like to thank Jerry Nordstrom for helping me develope this list.