Google Remarketing & Display Advertising Ad Banner Sizes
Remarketing is one of the best forms of advertising today and display advertising along with it helps both get new sales and brand your image into the minds of interested potential customers.
It’s best to save the banner ads in .gif or .png because the file sizes need to be small, especially if you are making a lot of banners at once. Need social banner sizes or need them created? Visit this link.
The banner image file limit is 150KB
Here are the Google display advertising banner sizes (last updated on 05-15-2015). (View Our Remarketing Ads)
File Types: .JPEG | .JPG | .PNG | .GIF (and .swf for animated ads)
Width x Height – In Pixels
| Square & Rectangle | |
| 200 × 200 | Small square |
| 240 × 400 | Vertical rectangle |
| 250 × 250 | Square |
| 250 × 360 | Triple widescreen |
| 300 × 250 | Inline rectangle |
| 336 × 280 | Large rectangle |
| 580 × 400 | Netboard |
| Skyscraper | |
| 120 × 600 | Skyscraper |
| 160 × 600 | Wide skyscraper |
| 300 × 600 | Half-page ad |
| 300 × 1050 | Portrait |
| Leaderboard | |
| 468 × 60 | Banner |
| 728 × 90 | Leaderboard |
| 930 × 180 | Top banner |
| 970 × 90 | Large leaderboard |
| 970 × 250 | Billboard |
| 980 × 120 | Panorama |
| Mobile | |
| 320 × 50 | Mobile banner |
| 320 × 100 | Large mobile banner |
FOR THE MOTIVED & DRIVEN: If you’re highly intelligent and a long term success-minded thinker, create ads in every single size and make a very specific ad for every category and sub-service your business offers to cover all your ground.
FOR THE NOT-SO-MOTIVATED: If you care less about saving money and usually cut corners to get work done, there are four sizes that seem to generate the bulk of all remarketing traffic, here they are.
Most Popular Banner Ad Sizes
- 300×250
- 200×200
- 728×90
- 160×600
Other Image Display Advertising Tips
Make sure all your ads cover these three simple yet powerful advertising basics.
- Address the need
- Provide a benefit
- Tell the customer what you want them to do (take action line)
- Address the need: Ready to lose weight?
- Provide a benefit: Feel great.
- Take Action: Visit our location!
Have a question? Read our Remarketing FAQ. Do you need some amazing PPC remarketing ads created for your company?We do amazing work.
Call (866) 596-1880 and get help or visit Google’s help page for image advertising banners.
You say that the dimensions listed are height/width, but they appear to actually be listed as width x height. Which is correct?
You are correct, my mistake, I have fixed it, thank you.
thanks, there is also a size limit for ads, right?
Are you sure about the image sizes listed here.
Please refer to: https://support.google.com/adwordspolicy/answer/176108
Are you sure about the 50k size limit.
Please refer: https://support.google.com/adwordspolicy/answer/176108
The file limit changed to 150KB in June, this has been updated, thank you Andor.
Thank you for posting this Thomas!
Matej
Welcome 🙂