Google Remarketing & Display Advertising Ad Banner Sizes

Remarketing is one of the best forms of advertising today and display advertising along with it helps both get new sales and brand your image into the minds of interested potential customers.

It’s best to save the banner ads in .gif or .png because the file sizes need to be small, especially if you are making a lot of banners at once. Need social banner sizes or need them created? Visit this link.

The banner image file limit is 150KB

Here are the Google display advertising banner sizes (last updated on 05-15-2015). (View Our Remarketing Ads)

File Types: .JPEG | .JPG | .PNG | .GIF     (and .swf for animated ads)

Width x Height – In Pixels


Square & Rectangle
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
320 × 50 Mobile banner
320 × 100 Large mobile banner


Tip: For multiple services, such as a roofer who does residential, metal, industrial & commercial roofing, it will actually help increase sales to make separate ads for each service and place specific remarketing tags on each page. The more specific you get, the higher the rate of return.

FOR THE MOTIVED & DRIVEN: If you’re highly intelligent and a long term success-minded thinker, create ads in every single size and make a very specific ad for every category and sub-service your business offers to cover all your ground.

FOR THE NOT-SO-MOTIVATED: If you care less about saving money and usually cut corners to get work done, there are four sizes that seem to generate the bulk of all remarketing traffic, here they are.

Most Popular Banner Ad Sizes

  • 300×250
  • 200×200
  • 728×90
  • 160×600


Other Image Display Advertising Tips

Make sure all your ads cover these three simple yet powerful advertising basics.

  • Address the need
  • Provide a benefit
  • Tell the customer what you want them to do (take action line)
 Almost every ad should follow these basic powerful principles.
  • Address the need: Ready to lose weight?
  • Provide a benefit: Feel great.
  • Take Action: Visit our location!

Have a question? Read our Remarketing FAQ. Do you need some amazing PPC remarketing ads created for your company?We do amazing work.

Call (866) 596-1880 and get help or visit Google’s help page for image advertising banners.

On 27th June 2012  /   PPC Advertising, Remarketing, Tips From Our Team  /   8 Comments


  1. You say that the dimensions listed are height/width, but they appear to actually be listed as width x height. Which is correct?

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