Archive for the 'Tips From Our Team' Category

Languages Spoken in European Countries

This information can be very helpful in determining where to advertise and in what languages to advertise in.  We have collected the most popular countries for each of the most common spoken languages in the world.

PORTUGUESE GERMAN ENGLISH
Angola 100% Austria 100% Antigua 95%
Brazil 100% Denmark 10% Australia 80%
Cape Verde 100% Germany 100% Bahamas 95%
East Timor 100% Iceland 30% Barbuda 95%
Guinea-Bissau 100% Italy 15% Belize 95%
Portugal 100% Liechtenstein 100% China
Luxembourg 100% Dominica 95%
Namibia 32% Fiji 95%
Romania 20% Gambia 95%
Switzerland 64% Ghana 95%
Grenada 95%
Guyana 95%
India 95%
Japan
Kenya 95%
Kiribati 95%
Nigeria 95%
Sierra Leone 95%
South Sudan 95%
St. Lucia 95%
Tobago 95%
Trinidad 95%
Uganda 95%
Zambia 95%
Zimbabwe 95%

 

FRENCH SPANISH ITALIAN
Belgium 40% Argentina 95% Italy 95%
Benin 100% Bolivia 95% Libya 95%
Burkina Faso 100% Chili 95% San Marino 95%
Burundi 95% Columbia 95% Switzerland 10%
Cameroon 95% Costa Rica 95% Vatican City 95%
Canada 24% Cuba 95%
Central African Republic Dominican Republic 95%
Chad 20% Ecuador 95%
Comoros 95% El Salvador 95%
Congo 95% Equatorial Guinea 95%
Djibouti 95% Guatemala 95%
Egypt 20% Honduras 95%
Equatorial Guinea 95% Mexico 95%
France 95% Nicaragua 95%
Gabon 95% Panama 95%
Guinea 95% Paraguay 95%
Haiti 95% Peru 95%
Liberia 20% Spain 95%
Luxembourg 23% Venezuela 95%
Madagascar 95%
Mali 95%
Monaco 95%
Niger 95%
Senegal 95%
Switzerland 20%
Togo 95%
On 11th July 2012  /   Tips From Our Team  /   Leave a comment

The Title Tag For Images Is Not Really Needed

The alt tag is the one that is now widely used and crawled by search engines.

What is the difference?

Our Example Image Code
<img src=”myimage.jpg” title=”this is an apple” alt=”red delicious apple”>

What it the image title tag for?

title=”this is an apple” – this is like a ‘tooltip’ that pops up in certain browsers when hovering over the image, especially in cases where a person has the pictures turned off in a browser

What is the image alt tag for?

alt=”red delicious apple” – this is crawled by a search engine to identify the picture (Google also scans pictures to identify them) and it also appears in place of a picture, especially in cases where a person has the pictures turned off in a browser

Long story short, I do not believe the title tag for links and images is needed or worth the effort anymore. I achieve rankings very fast without ever using this tag myself and have never found supporting evidence that it is beneficial for SEO.
So no, we do not need to use the title tag for SEO.

Google Remarketing & Display Advertising Ad Banner Sizes

Remarketing is one of the best forms of advertising today and display advertising along with it helps both get new sales and brand your image into the minds of interested potential customers.

It’s best to save the banner ads in .gif or .png because the file sizes need to be small, especially if you are making a lot of banners at once. Need social banner sizes or need them created? Visit this link.

The banner image file limit is 150KB

Here are the Google display advertising banner sizes (last updated on 05-15-2015). (View Our Remarketing Ads)

File Types: .JPEG | .JPG | .PNG | .GIF     (and .swf for animated ads)

Width x Height – In Pixels

 

Square & Rectangle
200 × 200 Small square
240 × 400 Vertical rectangle
250 × 250 Square
250 × 360 Triple widescreen
300 × 250 Inline rectangle
336 × 280 Large rectangle
580 × 400 Netboard
Skyscraper
120 × 600 Skyscraper
160 × 600 Wide skyscraper
300 × 600 Half-page ad
300 × 1050 Portrait
Leaderboard
468 × 60 Banner
728 × 90 Leaderboard
930 × 180 Top banner
970 × 90 Large leaderboard
970 × 250 Billboard
980 × 120 Panorama
Mobile
320 × 50 Mobile banner
320 × 100 Large mobile banner

 

Tip: For multiple services, such as a roofer who does residential, metal, industrial & commercial roofing, it will actually help increase sales to make separate ads for each service and place specific remarketing tags on each page. The more specific you get, the higher the rate of return.

FOR THE MOTIVED & DRIVEN: If you’re highly intelligent and a long term success-minded thinker, create ads in every single size and make a very specific ad for every category and sub-service your business offers to cover all your ground.

FOR THE NOT-SO-MOTIVATED: If you care less about saving money and usually cut corners to get work done, there are four sizes that seem to generate the bulk of all remarketing traffic, here they are.

Most Popular Banner Ad Sizes

  • 300×250
  • 200×200
  • 728×90
  • 160×600

 

Other Image Display Advertising Tips

Make sure all your ads cover these three simple yet powerful advertising basics.

  • Address the need
  • Provide a benefit
  • Tell the customer what you want them to do (take action line)
 Almost every ad should follow these basic powerful principles.
  • Address the need: Ready to lose weight?
  • Provide a benefit: Feel great.
  • Take Action: Visit our location!

Have a question? Read our Remarketing FAQ. Do you need some amazing PPC remarketing ads created for your company?We do amazing work.

Call (866) 596-1880 and get help or visit Google’s help page for image advertising banners.

On 27th June 2012  /   PPC Advertising, Remarketing, Tips From Our Team  /   8 Comments

Social Media vs SEO

The Rise of Social Media

Below is a chart that shows the rise of social media searches since the end of 2006
 

The Decline of Search Engine Optimization

And here is a chart that shoes the decline  of search engine optimization searches since 2004
 Delcine of SEO
As you can see, socia media is quickly becomming the new SEO. Many companies and agencies not using social media in their daily SEO strategies are causing their clients to be at a huge disadvantage.
Now is the time to start integrated your social media outlets into your SEO campaigns or risk becoming a late bloomer, or you may not bloom at all.
On 25th May 2012  /   Tips From Our Team  /   Leave a comment

What is the best sitelink or backlink checker out there?

Especially now that yahoo’s site explorer is gone.  Here’s what I use…

Majestic SEO has by far the largest index of its kind publicly available. It has by far the freshest data of its kind with an index that updates several times a day. Majestic’s Site Explorer is incredibly fast and tens of thousands of users rely on Majestic SEO as their link data source of choice.

On   /   Tips From Our Team  /   1 Comment

How To Map Customer Addresses

(To see where your customers are coming from)

This helps in a few ways:

  1. You can visually see where your customers are coming from
  2. You can see where your marketing is working best
  3. You can see areas you might need to cover more

Real Life Example

I was doing advertising for a web development company managing their PPC campaign. They spent about $100,000 dollars a year on pay per click advertising in Google.
By collecting the customers addresses from their ACT Sales Database, I was able to show them visually where all their past, present and potential customers had come from.

Check out the benefit of address mapping..

  • They spent $100k that year
  • $70k went to the national advertising campaign
  • $30k went to the statewide campaign
ALL but one customer was from their own state, and about 80% of those were within a 100 mile radius of the web design company’s location.
In just a few hours, I was able to save them $70,000 dollars and re-allocate half of that to go #1 for all of Florida. So they save about $30,000 and at the same time seriously increase their exposure in Florida.
Knowledge is power. Use it.
Go pro

 

With BatchGeo you can easily copy & paste addresses to see them on a map, the free version works just fine but if you are trying to impress someone, use the pro version.

Learn more »

Google’s New Schema Code Update for SEO

The website for the new SEO code called Schema is here: http://www.schema.org

It’s pretty straightforward, it’s a new form of SEO code that helps Google and Bing determine what a website is about.

Anyone who has an old site with hundreds of pages or products is going to have to update all their sh*t if they want to stay in the game.  It will be fun to see this played out.

Validating the new Schema SEO code

If you want to verfiy that you entered the new SEO code for Schema correctly in your website, here is the link:

http://www.google.com/webmasters/tools/richsnippets

SEO Character Counter

Wondering how many characters or words should be in a webpage title or description? Count the characters in your SEO title & description using this SEO character counter tool.

Title – 65 Characters
Description – 155 Characters
Content – 100-150 Words or 600-700 Characters

Image Alt Tag – 30 character

 

Use this: http://www.javascriptkit.com/script/script2/charcount.shtml

New Favorite Character Counter Tool

Use this: http://www.charactercountonline.com/