Best Google Text Ad Positions For Converisons
Best Ad Position For Products
I conducted a study using over 10,000 Ads in over 10 different countries and found that the best converting Google text Ad position is position number 3.5-4.5.
Why? By the time visitors get to the lower right hand side of the screen in browsing, they are done shopping and are ready to buy.
Yes, the click-thru-rate is lower, but the sales per clicks is much higher in this ad position; so you end up spending far less and getting much more back.
[message type=”success”]The highest converting Ad position in Google adwords PPC ads is position 4, as of March, 2013.[/message]
Best Google Text Ad Position For Business
Since the introduction of Google instant and the Google maps being on the right hand side of the screen, the best converting Ad position for local businesses is now 1 & 2.
You can increase your conversions by having the form in the middle of the screen, phone number at top right, web 2.0 design, street address visible and a Google map pinpointing your location.