Getting A Secret Discount On Quality Score

Yes, there is a way to get a discount on your starting Adwords quality score with Google, I have tested and verified this. So without further BS or personal commentary, here is your quality score tip:

 

  • Start your bidding out about 50% higher than the first page bid estimate. After the Adwords quality score probation period (48 hours), your Adgroup will start out with a higher click through rate. Since CTR is the number one factor in Quality Score, you get to start with a higher score by default.
  • Now, you can lower your bids by about 10% and STILL maintain the QS score you had along with the Ad position you were in!

 

What!? Only 10%? 10% on a $300,000 a year campaign is $30,000. Hey, that’s almost enough for a one night stay at Hugh Hefner’s Sky Villa Hotel in Las Vegas.

Don’t under-estimate the power of good knowledge!

On 2nd April 2012  /   Tips From Our Team  /   Leave a comment

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