Relevance, Clarity, and Accuracy

The new Google disapproval message.

Google is not disapproving pay-per-click ads if the ad text doesn’t clearly relate to the landing page.

So if the text of your PPC ad doesn’t appear on the landing page of your website then you risk getting the ad disapproved by the automatic system.

 

 

See the full post here…
http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=176098&rd=1

On 17th October 2012  /   PPC Advertising  /   Leave a comment

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