Reduce PPC Costs by 50%
If you are selling a product, use buying decision keywords. Using buying decision keywords in the 4 match types in every product adgroup.
- buy scooters
- buy scooters online
- scooters for sale
- scooters online
- buy a scooter online
Then use this match type generator to create a list of broad match, exact match and phrase match keywords.
If you have a large campaign with thousands of products, you can save yourself thousands of dollars a month (or millions depending on your spend) by exporting your campaign to excel and using a formula to automatically add buying decision keywords in the different match types in bulk.
In 1 hour, I was able to reduce the spend for a company by 50%; all I had to do was export, inject buying decision keywords & import. Within one month, the amount of sales stayed the same and the cost was reduced by €30,000 Euros.
Knowledge is power. Overall, I was able to reduce the spend by 70%, but we’ll save the rest for another post.
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