Archive for the 'Link Building' Category

SEO Software & Web Tools Ultimate List

This is the complete and best-to-my-knowledge SEO software & tools list I have put together all in one place. It’s all the tools I use to rank, track and analyze.

Favorite Tools & Sites

PPC & SEO Free Tools

Website Ranking Analyzers

Random Other Stuff

 

2013 Online Buying Decision Process

Hear About It

        • Radio
        • TV
        • Newspaper
        • Newsletter
        • Mail
        • Researching Related Things

Learn About It

        • What is it
        • What does it do
        • What are the common questions, side effects & myths
        • Thinks they should try it

Read Reviews

        • If other people did it
        • If other people said it was good

Buy It

        • Then I’m trying it

 

Staying with people in this buying decision process throughout these few steps will keep you an industry leader in your field and maximize the amount of sales possible from online advertising.

Biggest Fear – Reviews

Why you should have reviews on the site

      • The Main Reason: If people are going to complain, they are going to complain at the most convenient opportunity. On-site reviews gives these customers an outlet for complaining that you can control. Not having reviews on the site, forces disgruntled customers to seek 3rd party review sites in order to vent, which you usually cannot control.
      • It’s Good For SEO: On-site reviews allows the customers to actually work for you! The reviews act as original content, which helps the page be more original and keyword rich for Google search results.
      • It Builds Trust: Seeing that other people liked it or used it supports the buying decision
      • End of The Buying Decision: By the time people get to reviews, they have already decided they want something, they’re just looking for a second opinion now.

Like astrology, since people only want to see what they are think themselves… people are only going to focus on the positive reviews that match the decision they have already made. 2 bad reviews out of 5 aren’t going to hurt.

How to Write an Optimized SEO Blog Post

  1. Navigation Link
    1. Carnosine Reviews
    2. URL
      1. dr-oz-carnosine-reviews-buy-online-canada.html
      2. Title
        1. Length: 65 Characters
        2. Example: Dr Oz Carnosine Reviews | Buy Carnosine Online in Canada
        3. Description
          1. Length: 170 Characters
          2. Note: Include the keywords from the title
          3. Example: Recently Dr. Oz promoted Carnosine. Research has shown immunity enhancement and increased wound healing effects. Read Carnosine reviews. Buy Carnosine online in Canada.
          4. H1
            1. Length: 60 Characters
            2. Note: Include 50% of the keywords and use variations of the keywords in the title
            3. Example: Learn About Carnosine, Recently Reviewed by Dr Oz
            4. Content
              1. Carnosine is a small protein comprised of the amino acids histidine & alanine. It is found in reasonably high concentrations in many human body tissues, usually noticed in the skeletal muscle, heart muscle, and the brain. Because of its antioxidant properties, carnosine supplements are being promoted and used as anti-ageing therapy.
              2. H2
                1. Length: 60 Characters
                2. Note: Use an even greater keyword variation of the H1
                3. Example: What Evidence is there that Carnosine is beneficial?
                4. Content
                  1. A small 2002 study reported that Carnosine improved socialization and receptive vocabulary in children with autism. In animal models Carnosine has been shown to retard cancer growth and protect against alcohol-induced oxidative stress as well as ethanol-induced chronic liver damage. Carnosine is also neuroprotective against permanent cerebral ischemia in mice.Typical vegetarian diets are thought to be lacking in Carnosine, but whether this has a detrimental effect on vegetarians is unknown.
                  2. Take Action – Want to try Carnosine? Buy Carnosine online in Canada.
                  3. Use http://www.copyscape.com to verify the created article is not too similar to anything else on the web to avoid duplicate content

The Novice Link Building Guide

by Thomas Stinson

Link building is actually pretty easy, it’s just tedious as hell. But figuring out HOW to do link building properly takes a long time. Here’s a short list for any business serving a geographic location.

Here is a guide I used to use. Enjoy!

———————————————————————————————

  1. Registered Length of Domain Name 10 years (maximum)
  2. Domain Name (with keywords if possible, and short)
  3. Site Basics – Website (home, about, testimonials, proof of work, contact)
  4. Organic SERP Ranking (SEO)
    1. On page SEO (headers, meta, alt, load speed
    2. Robots file
    3. Sitemap
    4. Webmaster tools
    5. Analytics / Goal setup

Business Directories

  1. Google Places
  2. Bing
  3. Yelp
  4. Yahoo
  5. Best of the Web
  6. Hotfrog
  7. Dmoz

Paid Advertising (PPC)

  1. Google
  2. Bing/Yahoo
  3. Facebook

Social Network Advertising

  1. Facebook page
  2. Youtube page
  3. Linked In

Business cards, brochures, flyers, signs, car magnets, hats, pens…

Off  Topic Business Boosters

  1. Groupon
  2. Living Social
  3. Email Newsletter System – http://www.campaignmonitor.com/features/
  4. Craigslist Advertising

 

Press Releases

Press releases are great for helping with Google ranking as they provide good inbound links, helps deliver more website traffic and build trust between your business and visitors.

Press Release Tips

  • Keep it under one page
  • Educate instead of sell
  • Include contact information
  • Use different information for different press release websites
  • Catchy, unique headline; paragraph break every 3 lines, 150 words max

Paid Press Release Websites

  1. http://www.PRWeb.com
  2. http://www.PRNewsWire.com
  3. http://www.BusinessWire.com
  4. http://www.PRLeap.com

Free Press Release Websites

  1. http://www.free-press-release.com
  2. http://www.pr.com/
  3. http://www.prlog.org/
  4. http://www.openpr.com/
  5. http://www.1888pressrelease.com/
  6. http://www.newswiretoday.com/
  7. http://www.ecommwire.com/
  8. http://www.pressmethod.com/

Blogging & Advertising Websites

  1. https://www.text-link-ads.com/r/advertisers
  2. https://payperpost.com/#adv_signup

Website Ranking Analyzers

  1. http://www.woorank.com/
  2. http://websitegrader.com
  3. http://getlisted.org/
  4. http://gomo.com (awesome test for mobile functionality)
  5. http://marketing.grader.com – Social Media Grader
On 2nd April 2012  /   Link Building, Tips From Our Team  /   Leave a comment