The Novice Link Building Guide

by Thomas Stinson

Link building is actually pretty easy, it’s just tedious as hell. But figuring out HOW to do link building properly takes a long time. Here’s a short list for any business serving a geographic location.

Here is a guide I used to use. Enjoy!

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  1. Registered Length of Domain Name 10 years (maximum)
  2. Domain Name (with keywords if possible, and short)
  3. Site Basics – Website (home, about, testimonials, proof of work, contact)
  4. Organic SERP Ranking (SEO)
    1. On page SEO (headers, meta, alt, load speed
    2. Robots file
    3. Sitemap
    4. Webmaster tools
    5. Analytics / Goal setup

Business Directories

  1. Google Places
  2. Bing
  3. Yelp
  4. Yahoo
  5. Best of the Web
  6. Hotfrog
  7. Dmoz

Paid Advertising (PPC)

  1. Google
  2. Bing/Yahoo
  3. Facebook

Social Network Advertising

  1. Facebook page
  2. Youtube page
  3. Linked In

Business cards, brochures, flyers, signs, car magnets, hats, pens…

Off  Topic Business Boosters

  1. Groupon
  2. Living Social
  3. Email Newsletter System – http://www.campaignmonitor.com/features/
  4. Craigslist Advertising

 

Press Releases

Press releases are great for helping with Google ranking as they provide good inbound links, helps deliver more website traffic and build trust between your business and visitors.

Press Release Tips

  • Keep it under one page
  • Educate instead of sell
  • Include contact information
  • Use different information for different press release websites
  • Catchy, unique headline; paragraph break every 3 lines, 150 words max

Paid Press Release Websites

  1. http://www.PRWeb.com
  2. http://www.PRNewsWire.com
  3. http://www.BusinessWire.com
  4. http://www.PRLeap.com

Free Press Release Websites

  1. http://www.free-press-release.com
  2. http://www.pr.com/
  3. http://www.prlog.org/
  4. http://www.openpr.com/
  5. http://www.1888pressrelease.com/
  6. http://www.newswiretoday.com/
  7. http://www.ecommwire.com/
  8. http://www.pressmethod.com/

Blogging & Advertising Websites

  1. https://www.text-link-ads.com/r/advertisers
  2. https://payperpost.com/#adv_signup

Website Ranking Analyzers

  1. http://www.woorank.com/
  2. http://websitegrader.com
  3. http://getlisted.org/
  4. http://gomo.com (awesome test for mobile functionality)
  5. http://marketing.grader.com – Social Media Grader
On 2nd April 2012  /   Link Building, Tips From Our Team  /   Leave a comment

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